Sketchpad, not a live page. This is a working page for sharing logo and design ideas between the designer and Denis Wright. Nothing here is final, the only way in is the Design button in the corner of each page, and search engines are told not to index it.
Design inspirations
Logo and brand ideas
Starting point is the current placeholder mark: three offset panes reading as the edge of a laminated glass unit. The ideas below take that thought in different directions for a company whose products are fire resistant glass and ballistic glass. All marks are drawn as simple vector shapes so they will scale from a favicon to signage.
Marks
Each idea is shown on white, on dark jade, and at small sizes to check it still reads as an icon.
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Current placeholder
Laminated edge
The current placeholder. Three offset panes suggest a multi-layer glass unit. Simple, but the parallelograms could be read as a generic 'stack' icon.
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Idea 1
Shield pane
A single pane of glass cut as a shield. Says 'security' immediately, and the diagonal highlight keeps it reading as glass rather than a badge.
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Idea 2
Layered J
The company initial built from stacked layers, borrowing the laminate idea from the placeholder. Works as a monogram on its own and next to the wordmark.
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Idea 3
Three-shot triangle
Taken straight from BS EN 1063: three controlled shots into a 120 mm triangle, stopped by the pane. A quiet nod that specifiers in the ballistic market will recognise.
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Idea 4
Fire and glass
A pane with a flame held on one side and a calm, clear edge on the other: integrity and insulation in one shape. Covers the EI range without a literal fire icon.
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Idea 5
Cross-section
A circular cut through a glass unit showing glass, interlayer and polycarbonate bands. Technical and honest about what the product is.
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Idea 6
Hexagon glazing
A hexagon, the shape of a bolt head and of armour, split by a pane. Reads as engineered and secure; the negative-space pane keeps the glass idea front and centre.
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Idea 7
JG monogram
A square badge with J and G interlocking. Suits stamps, glass etching and document footers. Less about the product, more about a mark of quality.
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Idea 8
Open frame
Two offset frames, one solid and one outlined, suggesting a glazed screen seen in perspective. Calm, architectural, and works well etched onto glass.
Wordmark lockups
Two ways of pairing a mark with the company name and tagline, using web-safe fonts only.
Horizontal
Jaden Glass
Security in Glass
Stacked, reversed
Jaden Glass
Security in Glass
Site designs
Three complete layouts built on exactly the same content. Switch one on and browse every page in it; each design has its own three colour palettes below. Everything on this page is also on the Design button in the bottom corner of every page, so you can try layouts, colours and type while you read the real pages.
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Currently showing
Jade (current)
Light, clean and product-led. Photo-rich hero, cards, sticky top navigation.
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Design 2
Editorial
Dark chrome, serif display type, fixed side navigation and full-bleed photography. Feels like a premium architectural journal.
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Design 3
Technical datasheet
Square corners, rule lines, numbered sections and monospace metadata. Reads like the product datasheet a specifier expects.
Colour directions
Each design has three palettes. Click one to re-theme the site in real time; the choice is remembered in this browser until you reset it. Palettes for the other designs unlock when you switch to that design.
Jade (current) showing
Jade (current)
Green from the name, glass-tinted neutrals. Calm and premium.
- Jade 950
- Jade 700
- Jade 300
- Glass 100
- Slate 800
Graphite and ember
Charcoal with a controlled amber accent for the fire resistant range.
- Graphite
- Steel
- Ember
- Warm white
- Ash
Navy and armour
Deep navy with cool steel greys for the ballistic and security market.
- Navy
- Blue steel
- Sky steel
- Cool white
- Gunmetal
Editorial
Obsidian and jade
Near-black shell with the jade accent carried over from the current site.
- Obsidian
- Deep jade
- Jade
- Paper
- Ink
Bordeaux and brass
Wine-dark shell with a brass accent. Warm, established, heritage.
- Bordeaux
- Wine
- Brass
- Linen
- Umber
Slate and copper
Blue-grey shell with a copper accent. Cool, industrial, precise.
- Slate black
- Slate
- Copper
- Mist
- Steel
Technical datasheet
Blueprint
Drawing-office blue on white. The default for this design.
- Ink blue
- Blueprint
- Cyanotype
- Trace
- Ink
Safety orange and graphite
Site-safety orange on dark graphite for the ballistic and security market.
- Graphite
- Gunmetal
- Safety orange
- Concrete
- Steel
Forest and sand
Deep green with sand neutrals. Quieter, closer to the current brand.
- Forest black
- Forest
- Sage
- Sand
- Bark
Type directions
Web-safe stacks only, so nothing is downloaded and the wordmark renders the same everywhere. Click one to apply it site-wide alongside your chosen palette.
Security in Glass
Helvetica / Arial (current)
Neutral, engineered, reads well at small sizes.
Security in Glass
Georgia headings
Georgia for headings with Arial body. More established, heritage feel.
Security in Glass
Verdana throughout
Wide and technical, like a specification stamp.
Security in Glass
Trebuchet MS
Humanist and friendly, still fully web-safe.
All marks on this page were drawn for Jaden Glass Ltd by the designer and are not derived from any other company's branding. Share this link with Denis Wright for comments: https://jadenglass.rogerudall.co.uk/design-inspirations